Scout pens fantasy sports deal with 1XBet

first_img14th May 2018 | By contenteditor Topics: Sports betting Tech & innovation DFS Tags: Fantasy Sports Online Gambling AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Scout pens fantasy sports deal with 1XBet Scout Gaming has agreed a deal to provide its daily fantasy sports platform to 1XBet. 1XBet expects to integrate the platform into its own product range prior to this summer’s Fifa World Cup national team tournament, which takes place in Russia. In addition, 1XBet intends to join the Scout Gaming global liquidity network. Starpick, Gofantasy, Fanteam and PAF are already live with Scout Gaming products, while Betsson, Bethard, Nordic Leisure and ComeOn are also due to join the network. Andreas Ternström, chief executive of Scout Gaming, said: “1XBet is a fast-growing international gaming operator with presence in many parts of the world. “The fact that they have chosen our product for their DFS offering, clearly shows that we have the market leading product. In conjunction with the launch of 1XBet, Scout Gaming will go live in several new geographic markets.”Related article: Scout Gaming provides DFS platform to Nordic Leisurecenter_img DFS Subscribe to the iGaming newsletter Scout Gaming has agreed a deal to provide its daily fantasy sports platform to 1XBet Email Addresslast_img read more

Scientific Games rolls out iLottery in Pennsylvania

first_img Email Address AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Scientific Games rolls out iLottery in Pennsylvania Scientific Games has joined forces with Pennsylvania Lottery to launch a new iLottery online and mobile service in the US state Subscribe to the iGaming newsletter Scientific Games has joined forces with Pennsylvania Lottery to launch a new iLottery online and mobile service in the US state. The roll-out forms part of a series of legislative initiatives that also includes keno and virtual sports. The iLottery service represents the first launch that combines Scientific Games’ lottery digital products with those from NYX Gaming Group, which it acquired in January. Pennsylvania’s new iLottery will offer players the chance to win up to $250,000 (€212,300) via games accessible on a computer, tablet or mobile device. Scientific Games will also provide its responsible gaming controls as part of the deal. In addition, to support the new service, Pennsylvania Lottery will run an affiliate program in partnership with more than 9,400 retailers to encourage players to sign up for iLottery. “Pennsylvania iLottery games are a fun, new way to play and win from home or while on the go,” Pennsylvania Lottery executive director Drew Svitko said. “iLottery is a big part of our effort to meet our players where they already are while generating new funds to benefit older Pennsylvanians.” Matt Davey, chief executive of SG Digital, the newly created division of Scientific Games, added: “The combination of Scientific Games and NYX earlier this year created a global digital leader across iLottery, igaming and sports betting that offers a breadth of technology, content and managed services to Pennsylvania Lottery and lotteries worldwide.”Related article: Pennsylvania considers latest fantasy sport applications 7th June 2018 | By contenteditor Topics: Lottery Tech & innovation Regions: US Pennsylvania Lottery Tags: Mobile Online Gamblinglast_img read more

Durian Dynamite by Quickspin

first_img Topics: Casino & games Slots Another fruit game…? Yes, but there’s so much more than meets the eye here! As always with Quickspin, this game is something out of the ordinary – you’ve definitely never played a fruit game quite like this.Durian Dynamite is a fast paced and explosive experience, with blasting spin speeds, chain reactions of exploding wilds, an interactive shooting wilds feature, a bonus picker, and 3D art that will leave you breathless.Fruit has never tasted better!You can learn more about this slot here! Another fruit game…? Yes, but there’s so much more than meets the eye here! As always with Quickspin, this game is something out of the ordinary – you’ve definitely never played a fruit game quite like this. 26th March 2019 | By Aaron Noy Subscribe to the iGaming newsletter Durian Dynamite by Quickspin AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Casino & games Email Addresslast_img read more

Svenska Spel hands new senior role to Carolina Swaffer

first_imgPeople Regions: Europe Nordics Sweden AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Subscribe to the iGaming newsletter Tags: Online Gambling OTB and Betting Shops Email Address Topics: People Strategy Swedish gambling operator Svenska Spel has appointed Carolina Swaffer to the new role of head of agents, customer service and partner services.Due to officially join the operator on June 1, Swaffer will assume responsibility for Svenska Spel’s work with more than 6,500 agents and partners in Sweden, as well as over 2.1m customers.Swaffer has spent the majority of her career at Swedish postal service PostNord Sverige, where she currently serves as head of communications services.Her other roles at PostNord Sverige have included chief of operations, as well as channel manager internet for the Chef Posten.se services, sales manager for the Torget.se business and also sales manager for Postnet.“I hope among other things to contribute with my long experience of digitisation, omni channel and sales,” Swaffer said, speaking about her new role with the operator.“Svenska Spel is a strong player that faces an exciting challenge and a fantastic future in the regulated gaming market. This, in combination with the company’s focus on sustainability and gaming responsibility, is something that I look forward to working with.”Patrik Hofbauer, president and CEO, of Svenska Spel, added: “Carolina’s broad experience in business development and sales will be valuable in developing the cooperation with our agents and partners and the service to our customers.“The focus on the customer meeting is crucial for Svenska Spel to be competitive in the new gaming market, and Carolina has exactly the right expertise.”The appointment comes after Svenska Spel last month revealed a 5.9% decline in net gaming revenue for the first quarter of 2019, with growth in the new Sport & Casino igaming division offset by struggles in its lottery and land-based gaming units. Swedish gambling operator Svenska Spel has appointed Carolina Swaffer to the new role of head of agents, customer service and partner services. Swaffer will join from postal service PostNord Sverige on June 1. 24th May 2019 | By contenteditor Svenska Spel hands new senior role to Carolina Swafferlast_img read more

Virtual attraction

first_img Virtual attraction Alberto García-Baquero Vega is the chief technology officer at Golden Race, a creator and global provider of virtual sports and betting solutionsThe engagement opportunities presented by live rendering will make it an indispensable tool if virtual or augmented reality sports betting is to continue growing in the industry, according to Golden Race’s chief technology officer, Alberto García-Baquero Vega.Live rendering – as opposed to pre-rendered content – not only means that operators do not have to store additional data to keep virtual products fresh, but also means that consumers will never face the same visual experience twice.For providers such as Golden Race, the technology is an integral part of its offering to operators.However, as García-Baquero explains, such technology is not always seen as the answer by clients or indeed the company itself.“Live rendering is a tool that should be applied if it makes your product better, but with some products it just is not possible to apply it,” García-Baquero says.“From the perspective of the operators, they just want to have the right products that provide a good experience for the player and I don’t think they necessarily favour live rendering currently. However, there are benefits. It’s not just about the visuals; it’s the overall experience and dynamics, which are really different in comparison with live sport.“I don’t think live rendering is the only approach, and we don’t go straight to it for every individual product. We always ask what will be the best approach and, for example, we have a different approach for retail and the online or mobile experience.“However, live rendering does provide differentiation and a flexibility in the product format.” Conservative approachGarcía-Baquero admits that the approach to content creation and motion capture in the industry has been “quite conservative” to date and “limited to small areas of capture, small amounts of actors and a huge amount of manual processing”.In the coming years, though, he believes that the process will evolve.“Content acquisition and motion capture is an important area to optimise for each individual project,” García-Baquero says. “We are working with studios and hardware providers to create unique solutions that satisfy requirements for each of our products.“But new techniques for content creation will enable a much bigger leap in quality than rendering approached.“I am not sure about how successful virtual reality or augmented reality products will be in the future, but for sure they will only be successful with live rendering, with many more interaction possibilities than we are used to with established virtual sports up to now.”García-Baquero describes the pre-rendered approach as applying “brute force”, with very clear drawbacks.He adds: “With live rendering it enables you to create any market you want and establish associations with events that are not possible unless you force it through at a very high cost.”García-Baquero argues that brute force requires massive storage and is inflexible due to the lack of customisation for audiences. This can result in long frequency updates and outdated products, he adds.Alternatively, pre-rendered content can guarantee high-quality visuals. However, the low levels of customisation and high costs can make it a challenging proposition.Costs and storage capacities are also key considerations for operators and brands in emerging markets such as Africa, for example, where Golden Race has found increasing levels of appetite for live rendering.Multiple matches in “skin formats” with customisable teams, logos and other features, can be presented simultaneously via a box, whereas the alternative approach through a satellite signal would not be realistically achievable. ChallengesHowever, there are also challenges for live rendering integration that cannot be overlooked.“If you are running inexpensive hardware, then you need to do a lot of optimisation and fine-tuning,” he says. “With live rendering, it is a platform rather than a product, so there are continuous updates.“It helps if you have a skilled team that is able to maximise the performance. Our team members include people who have worked on special effects in movies, as well as experienced game developers and experts in real-time graphics.”García-Baquero believes that the quality of live rendering technology will only improve in the future, although some operators will still need to be convinced.“I don’t think anybody will even think of offline rendering in the future,” he says. “Virtual is a category by itself and its huge potential is a reality that many operators will have to face in the coming years.“It will be amazing to witness the evolution of live rendering, as well as virtual and augmented reality, as it will bring significant opportunities for betting shops as well as online and mobile platforms.“Some established operators need to realise how big virtual sports can be. The traditional view with sports is to provide a content feed only – but I think that is a big mistake, and a broader solution is required.” AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Tags: Online Gambling 2nd September 2019 | By Josephine Watson Topics: Tech & innovationcenter_img Alberto García-Baquero Vega is the chief technology officer at Golden Race, a creator and global provider of virtual sports and betting solutions Email Address Subscribe to the iGaming newsletter Tech & innovationlast_img read more

Hollywoodbets announces Sharks rugby sponsorship

first_img24th October 2019 | By Daniel O’Boyle Subscribe to the iGaming newsletter Hollywoodbets announces Sharks rugby sponsorship Regions: Africa Southern Africa South Africa Email Address South African sports betting operator Hollywoodbets will be a new associate sponsor for KwaZulu-Natal-based rugby union team The Sharks, as part of a three-year deal.The Hollywoodbets logo will feature on the Sharks’ shorts for Super Rugby matches competition and on the back of the jersey for the Currie Cup.“We are thrilled to welcome Hollywoodbets to the Sharks family,” Sharks chief executive Eduard Coetzee said. “Our community is important to us and it is fantastic that we are able to partner with like-minded brands, such as Hollywoodbets, who share our values and commitment of giving back and supporting our own.”“We look forward to a long and mutually beneficial relationship that seeks to push boundaries and elevate both brands to a new level.”The Sharks have competed in Super Rugby since its formation in 1996 as well as domestic competition the Currie Cup, which they have won eight times including in 2018. The team plays its home matches at  Jonsson Kings Park Stadium in Durban.Earlier this month, Hollywoodbets acquired the naming rights for five years for Kingsmead Cricket Stadium, home of cricket teams the Dolphins and Durban Heat. The operator also serves as the primary sponsor for the Dolphins team in a deal that has renamed the club the Hollywoodbets Dolphins.HollywoodBets also sponsors the Murray Cup club rugby competition in KwaZulu-Natal.“We are absolutely elated to partner with an iconic brand like the Sharks, and to extend our sponsorship of rugby within the province of KZN,” brand and communications manager at Hollywoodbets Devin Heffer said. “As with any of our sport sponsorships, our roots began at community level, sponsoring the oldest club competition in the world, the Hollywoodbets Murray Cup, and progressing further with our team sponsorships via the Phaka Rugby Show on SuperSport.“To take that next step to franchise level is another hugely exciting step in our rugby sponsorship journey. It will also act as a springboard to further give back to our community, and we are eagerly looking forward to working with the Sharks on these initiatives.”center_img Marketing & affiliates Topics: Marketing & affiliates Sports betting South African sports betting operator Hollywoodbets will be a new associate sponsor for KwaZulu-Natal-based rugby union team The Sharks, as part of a three-year deal. AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitterlast_img read more

Irish government to set new maximum stakes and prizes on gaming machines

first_img Topics: Casino & games Finance Legal & compliance Slots Subscribe to the iGaming newsletter The Republic of Ireland’s Minister for Justice and Equality, Charlie Flanagan, has announced plans to cap the maximum stake on gaming machines at €5 (£4.25/$5.51), while the top prize will be set at €500. 28th November 2019 | By contenteditor Casino & games Tags: Slot Machines Irish government to set new maximum stakes and prizes on gaming machines AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Regions: UK & Ireland The Republic of Ireland’s Minister for Justice and Equality, Charlie Flanagan, has announced plans to cap the maximum stake on gaming machines at €5 (£4.25/$5.51), while the top prize will be set at €500.Flanagan put forward the proposals in the Gaming and Lotteries (Amendment) Bill 2019, an interim reform of the law that updates the Gaming and Lotteries Act 1956.Current regulations, which have been in place for some 63 years, state that the maximum stake on gaming machines should be 3 cents, while the top payout is set at 50 cents.The government had previously suggested new limits of €10 for stakes and €750 for prizes, but after passing through Oireachtas, Ireland’s national parliament, it was amended to include the revised amounts of €5 and €500.David Stanton, Minister of State for Equality, Immigration and Integrations in the Republic of Ireland, is steering the Bill through the Oireachtas.A spokesperson for the Department of Justice told iGamingBusiness.com that the Bill is set for debate in the near future, with the aim of it being enacted before the end of the current session in July 2020.The spokesperson also outlined that Flanagan only has influence over regulation related to the stake and prize amounts for licensed gaming machines. Licencing and regulation of the machines, as well as the premises where they are used, is the responsibility of the Revenue Commissioners. The Irish government’s move to set new limits on gaming machines comes after the UK government this year also changed its regulation, drastically cutting the amount players can spent on fixed odds betting terminals.New laws that came into effect in April state that players can now only wager a maximum of £2 per spin on FOBTs, down from the previous maximum bet of £100.Last month, the Irish government also said in its 2020 Budget that bookmakers in the country will receive a relief of up to €50,000 from the 2% turnover tax levied on betting in the country.Effectively, this means bookmakers will not have to pay tax on the first €50,000 in wagers they take each year. The €50,000 limit applies in each calendar year, while the relief will only apply to single undertakings. Email Addresslast_img read more

UK goes to the polls: SNP and Lib Dems

first_img The final part of iGamingBusiness.com’s run down of the proposals put forward by the UK’s main political parties concludes with the Scottish National Party – potentially a key power broker in a hung parliament – and the Liberal Democrats. The Scottish National Party: What the SNP manifesto says:Leading the campaign against problem gambling The SNP was at the forefront of cross-party efforts to reduce the maximum stake on Fixed Odds Betting Terminals to £2, and helped stop Tory attempts to postpone this from spring to autumn 2019.​Tackling Problem Gambling Having led the campaign against Fixed Odds Betting Terminals, the SNP will continue to tackle problem gambling, pushing the UK Government to treat it as a public health matter and tackle it with a joined-up strategy.We will press for greater devolution of gambling regulation to the Scottish Parliament and press the UK Government to stop underage gambling on video games. We will support changes to charity lottery law to reduce bureaucracy and maximise returns to good causes and we will support a full public health inquiry into gambling related harm.Protecting our children from online harm The internet is an amazing resource we all now take for granted, and technology means we are just a click away from finding out anything we want to know and online communities can help us feel connected. However, the online world can also be a place where our children see images that are unsuitable or are distressing and where they could be put at risk from harm.We all want our children to be safe and do we all we can to protect them, but when it comes to online harm, we are behind the times in tackling it.How iGB reported on the manifesto launch. What the industry says:General thoughts on the manifesto: Duncan Garvie, thePOGG (DG): While the SNP cannot end up as the ruling party at the conclusion of this election due to only fielding candidates in Scotland, they are currently the third largest party in the Houses of Commons, with nearly three times as many MPs as the Lib Dems.If current polling is to be believed – indicating a rapid slump in support for the Lib Dems as their voters migrate to Labour and a near double digit rise in the number of MPs the SNP are likely to have – the SNP are potential king makers in any hung parliament situation.

Dan Waugh, Regulus Partners (DW): Gambling policy has been a staple of SNP manifestos for a number of years now but this time around they seem to be simply falling in line with Labour. The difference of course is that the party would like gambling legislation and regulation devolved to Holyrood.Reaction to gambling-specific elements: DG: The SNP manifesto stipulates that they will press for further devolution of power in this sector and this seems likely to be significant if they do end up with the deciding voice on 13 December.It could result in different standards being required north of the border and given the SNP’s previous focus on FOBTs and current attention to loot box style video game gambling, this seems likely to result in reduced maximum bet limits as with the current Labour manifesto and restriction on skin gambling. The Liberal Democrats What the Lib Dem manifesto says:Gambling regulation: Introduce a compulsory levy on gambling companies to fund research, education and treatment of problem gambling. Ban the use of credit cards for gambling. Restrict gambling advertising. Establish a Gambling Ombudsman.Gambling as a public health issue There are 340,000 problem gamblers in the UK including some 55,000 children aged 11 to 16. The Liberal Democrats will introduce further measures to protect individuals, their families and communities from problem gambling.Business Our priorities in the next parliament will be:Investing £130 billion in infrastructure – upgrading our transport and energy systems, building schools, hospitals and homes, empowering all regions and nations of the UK and developing the climate-friendly infrastructure of the future.Enabling an adaptable, future-focused workforce – empowering individuals through new Skills Wallets worth £10,000 for every individual.Introducing a wellbeing budget and basing decisions for government spending on what will improve wellbeing as well as on economic and fiscal indicators.Support the UK’s diverse, inclusive tech sector by teaching core skills such as logic, verbal reasoning and creativity in schools, and by reforming immigration rules – including enabling industry bodies to sponsor work visas.Support the growth of new jobs and businesses in the tech sector by allowing companies to claim R&D tax credits against the cost of purchasing datasets and cloud computing, simplifying the regulatory landscape and speeding up regulatory change.Ensure that new technologies are used in ethical and responsible ways.How iGB reported on the policy announcements. What the industry says:General thoughts on the manifesto Duncan Garvie, thePOGG (DG): The Lib Dems manifesto is a classic opposition party program of ‘radical change’ – with little realistic chance to gaining significant influence the party seems to have looked to roll out hardline policies that will ring true to the ideals they proport to stand for but may be more challenging to deliver in the unlikely event that Jo Swinson was to gain the keys to number 10.Julian Buhagiar, RB Capital (JB): The thing about the LibDems is that boy do they try to make sure they’re properly in the middle of the middle ground. Apart from Brexit of course, they’re going to forcefully revoke without any questions, not understanding that most of the reasonable Remainers have already made peace about the next seven years being full of thin cows anyway.So, whilst they’re repeatedly keen to push the protest-vote button (as seen in the recent European Parliament elections) and as their manifesto can attest, they will not do any good for gambling (or indeed big business) in the short or long term.Reaction to gambling-specific elements Dan Waugh, Regulus Partners (DW): The Lib Dems have effectively cut and pasted Labour Party policy announcements on gambling. They have very little expertise within the party when it comes to gambling (with the exception of Lord Foster of Bath and the former Member for Withington, John Leech) and seem to simply be piggy-backing the issue. DG: The Lib Dems commitment to a new levy on gambling companies mirrors Labour’s commitment and effectively introduces a new tax to the sector in a market that is already high up the tables in terms of gambling tax. While the objective is unquestionably a positive one, given that we have seen a significant number of operators exiting the UK market over 2019 primarily due to the overheads that are part of this market, further increases in tax would seem likely to further reduce competition in the marketplace which is never a good thing for consumers.

The ban on credit card use in gambling is in writing a far stronger commitment than the Tory review of “credit card misuse”, but realistically likely makes very little difference given that all indications are that the Gambling Commission intends to move in this direction in the near future regardless of party pledges.
JB: Ah, those good, honest hardworking Yellows. Surely a world replete with their policies would be truly great to live in. Sadly not, at least not where gambling is concerned. They are intent on creating thinktank workgroups for every single gambling policy in existence. In other words, a business breakfast meeting every day for the rest of your life, complete with those croissants that come pre-packaged with jam. 

DG: The restriction on gambling advertising is something that will happen sooner or later anyway in my opinion. UK TV advertising is reaching saturation point with adverts for online gambling and any party looking to credibly address gambling addiction will end up turning their attention to this issue.

The Lib Dem manifesto commits to the establishment of a “Gambling Ombudsman”. An Ombudsman service is simply an alternative to the already existing Alternative Dispute Resolution (ADR) system that all UKGC licensees have to participate in and in which significant time and resources have already been invested. There are pros and cons to both models, but committing to switching from one to the other should be backed-up with substantive evidence to suggest that the switch would result in a significant improvement for consumers, enough so to justify the expenditure of tax payer money to dismantle the current system and start from scratch. If that evidence exists, I have not seen it. 
Read part one, scrutinising the Conservative Party’s policies, here.Part two, looking at Labour, is available here. 12th December 2019 | By contenteditor AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Bingo Topics: Casino & games Legal & compliance Lottery People Sports betting Bingo Subscribe to the iGaming newsletter Tags: Mobile Online Gambling OTB and Betting Shops The final part of iGamingBusiness.com’s run down of the proposals put forward by the UK’s main political parties concludes with the Scottish National Party – potentially a key power broker in a hung parliament – and the Liberal Democrats. UK goes to the polls: SNP and Lib Dems Regions: UK & Ireland Email Addresslast_img read more

MGA opens consultation on suspicious bet reporting

first_imgAddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter The Malta Gaming Authority (MGA) has published a new consultation paper on sporting integrity controls, which includes new mechanisms in order for licensees to report suspicious betting activity to the MGA. Regions: Europe Southern Europe Malta Subscribe to the iGaming newsletter The Malta Gaming Authority (MGA) has published a new consultation paper on sports integrity measures, which includes new mechanisms in order for licensees to report suspicious betting activity to the MGA.Licensees will be expected to report all suspicious betting activity to the MGA through a reporting system hosted on the regulator’s website. The Authority will require licensees to provide description of the markets on which suspicious activity has occurred and country from which the account behind any suspicious activity was accessed. Licensees must also inform the MGA of the time at which the bets were placed, as well as providing account information, and any evidence to support why the activity is considered suspicious, as well as listing all other bodies that have been notified of the potential breach.“[In] order to be able to perform an effective evaluation, sufficient detail needs to be provided by the licensee hence, if deemed relevant, said licensee may be required to provide to the Authority additional information which is extraneous to the above criteria,” the MGA explained.The Authority intends to also start publishing questions pertinent to sports integrity matters in its biannual Industry Performance Return that is filled out by licenceholders.These questions will include: “How many suspicious betting events linked with sports integrity were noted throughout the year in review? What sports did these events pertain to? What was the total value of the bets?” and “How many sporting events were deemed to be at risk of being manipulated? How many were reported to (a) the gambling regulator; (b) a betting integrity agency; (c) a sport governing body; (d) a law enforcement agency?” as well as “How many player accounts linked with suspicious betting were noted in the year in review?”The publication comes after the launch of the MGA’s Sports Integrity Unit in August 2019. The unit was established in order to gather intelligence and information relating to suspicious betting and serve as liaison between local and foreign regulatory authorities, law enforcement agencies, betting monitoring systems, sporting bodies and gaming operators in order to investigate irregular betting activity.All MGA B2C licensees will be required to report and cases of suspicious betting. Before this comes into force, a consultation period will be open for stakeholders to share their thoughts on the process, with submissions to be filed by 15 July.“Prior to bringing into force this requirement, the Authority is taking the opportunity to reach out to its stakeholders and seek their feedback on the proposed mechanisms to take place once its licensees become obliged by law to report suspicious betting,” MGA chief executive Heathcliff Farrugia explained.“The Authority is also interested in initiating a dialogue with B2B licensees to consider what their contribution towards sports integrity can look like in terms of detection and exchange of information with either B2C licensees, or the Authority itself.”In recent weeks, the MGA has signed a series of data-sharing deals for integrity purposes with a number of sporting bodies, including the Swedish Football Association, the Darts Regulation Authority and the World Professional Billiards & Snooker Association. Topics: Legal & compliance Sports bettingcenter_img Legal & compliance MGA opens consultation on suspicious bet reporting 27th May 2020 | By Daniel O’Boyle Email Addresslast_img read more

Why GB online gambling affiliates should not be licensed

first_img Tags: Online Gambling Topics: Legal & compliance Marketing & affiliates Why GB online gambling affiliates should not be licensed Email Address Thomas Jones, founder of BingoSites.co.uk, says that licensing affiliates would likely only benefit the largest publishers and force small but great sites out of the market. Legal & compliance AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter 7th July 2020 | By contenteditor Regions: UK & Ireland Thomas Jones, founder of BingoSites.co.uk, says that licensing affiliates would likely only benefit the largest publishers and force small but great sites out of the market. A second piece, this time from the perspective of an affiliate supportive of a licensing regime, will follow tomorrow.The Responsible Affiliates in Gambling (RAiG) trade association’s announcement that it supports the introduction of a registration and licensing regime for affiliates in Great Britain has absolutely divided the online gambling affiliate community.The RAiG and its members – some of the largest affiliate marketing organisations in the industry – argues that requiring affiliates to register and obtain a licence would ultimately provide peace of mind to players and ensure they are properly protected.While this is something that all reputable affiliates support, the method of licencing affiliates is not necessarily the best way of achieving this and, undoubtedly, would benefit the large publishers that make up the bulk of RAiG members while putting smaller affiliates at a disadvantage.The likes of Better Collective and Natural Intelligence have substantial resources and funds at their disposal and in some cases have already been through the licensing process in other markets such as the US. Small affiliates and one man bands are in a very different position.That’s not to say that affiliates do not need to do more to ensure they are marketing to players responsibly because they do, but I just don’t believe that registering and licencing publishers will benefit the industry or more importantly, players.Below, I discuss some of the reasons why.It forces great affiliates out of the market While the business of affiliation is often seen as lucrative, in reality it is a hard slog and successful affiliates – whether a big player or a niche publisher – invest substantial resources into their sites. To build a site, populate it with quality content, tweak the design and host, maintain and support the domain runs into thousands of pounds a year. Add the potential cost licensing – licence fee, legal fees, etc – and it could be enough to force small but great affiliates out of the market.Just because a site’s traffic figures are lower than some of the bigger sites does not mean that site is not meeting higher responsible gambling and marketing standards.It favours those with substantial resources Building on my previous point, introducing affiliate licensing would clearly benefit those with substantial resources who have the funds and staff at hand to assist with the process. The GB affiliate space is already fiercely competitive, especially for start-ups and small publishers, and I fear that licensing would hand yet more of an advantage to more established companies.This ultimately does not better protect or benefit players – some of the newer sites are the ones setting the standards when it comes to responsible gambling and safe games. And while licensing will certainly make sure everyone is working to the same standards, I believe it would be the larger organisations that benefit the most.Just consider for a minute how the Gambling Commission would decide who it would investigate first, would it be an independent site such as ours or one of Better Collective’s most popular brands?Licensing puts the Gambling Commission under added pressure What’s more, the RAiG’s suggestion that the Gambling Commission should be tasked with licensing affiliates would put the regulator under even greater pressure at a time when it is already being accused of not being fit for purpose.Surely the main focus for the regulator should be to ensure that all of its licensees are meeting the standards it requires of them – given the number of fines handed out in recent months it could be argued this is not the case – before asking it to take on more responsibility.I also believe it is the responsibility of operators to work with affiliates to ensure compliance, and not put that burden solely on publishers which licensing would undoubtedly do.The regulator would then also be responsible for monitoring and fining affiliates that breach requirements, again putting increased pressure on the Gambling Commission. Players could be pushed to the black market One area I do agree with the RAiG is that affiliates play a key role in ensuring that players are channelled towards licensed operators and not to offshore brands. But requiring publishers to obtain a licence puts this entirely at risk.If an affiliate deems the GB market to too tightly regulated, and the cost of securing a licence too great, they will likely start to work in other less regulated markets and potentially with unlicensed brands.This in turn means players lose a vital resource for finding reputable brands and, worse, may opt to play at offshore sites.I do believe that affiliates could and should be doing more when it comes to responsible gambling, safe gaming and compliant marketing, but I don’t think requiring them to register and obtain a licence is the way to go about it.Ultimately, this can be achieved by operators and publishers working more closely together and by prioritising player protections over profits or anything else.The highly competitive nature of the market is already making this happen and I believe that given a bit more time will lead to the levels of confidence and protection that licensing would bring.Thomas Jones is the founder of BingoSites.co.uk and is an expert on online bingo and the wider online gambling industry in the UK. BingoSites aims to be the go-to resource for UK bingo players and is packed full of articles, reviews and guides. Subscribe to the iGaming newsletterlast_img read more