It certainly would have been fun to see what the Arizona Cardinals could have done had they made the playoffs. They were playing as good a defense as any team in the NFL, and after winning at Seattle, would have proven a tough out. But Arizona came up short despite winning 10 games, and while division rivals Seattle and San Francisco play for the right to represent the NFC in the Super Bowl, Arizona makes offseason plans. The first priority is restructuring Larry Fitzgerald and reducing that cap hit of $18 million. Fitzgerald, while still a good receiver, is clearly on the decline. He has a base salary of $12.75 million and would be willing to move money around and restructure, but doesn’t appear willing to take a pay-cut.Arizona also needs to address the left tackle spot. Levi Brown was addition by subtraction and Bradley Sowell, while game, does not project as a starter. The Cardinals could use the draft or free agency. Kansas City’s Brandon Albert is 29 and could be a prime target in free agency, but he will come with a hefty price tag.The Cardinals could hold the rights to star cornerback Patrick Peterson through 2016 if they use franchise tag, but they could also look to lock him up long term. He is scheduled to count just $5.9 million on the cap with $2.9 million of that in base salary. Peterson wants a new deal, but Arizona should be in no rush as they have three years of control. A new deal will likely cost them in the $35-40 million range.Linebacker Karlos Dansby wants to return and Arizona should want to have him back, as he is not only a leader on the field but also in the locker room. And he is still a great player. Odds are Arizona lets him test the market to set his value before determining if they can afford him. Top Stories Former Cardinals kicker Phil Dawson retires Derrick Hall satisfied with D-backs’ buying and selling Grace expects Greinke trade to have emotional impact 0 Comments Share Expect the Cardinals to pick up the $10 million option on linebacker Daryl Washington despite a pending aggravated assault charge against him. Paying him the $10 million keeps him under contract for four more years. And while Carson Palmer likely played well enough to come back for one more season as the stopgap quarterback, Arizona will certainly look at the draft to see if they can find a future franchise signal caller. LSU’s Zach Mettenberger, who tore his ACL late in the season, could be worth a look in second round. The 5: Takeaways from the Coyotes’ introduction of Alex Meruelo
The Guardian Media SummitSky has no plans to follow the BBC in commissioning programming exclusively for online, according to the satellite firm’s director of corporate business development and investments Emma Lloyd.Speaking on a panel discussion at The Guardian’s Changing Media Summit last week, Lloyd said that Sky’s online strategy focused on partnering with “innovative companies like Zeebox” and enabling content producers to put additional content on the second screen – but not in making new shows specifically for it.Referring to Zeebox, the companion app that Sky invested in back in January 2012, Lloyd said integrating this service into its Sky Plus app last year, allowing users to control their set-top box with it, was a significant step for the firm.“We can really start to see what customers are doing – they’re logged in with Sky ID and that helps our programmers, it helps with scheduling, it helps with understanding what programmes are working, and it enables us to experiment – but at the moment we’re not going as far as the BBC in terms of originating content purely for digital,” she said.The comments came as the BBC announced it had ordered a strand of six original dramas exclusively for the iPlayer through its youth-skewing network BBC3 in a bid to bring through new talent and showcase more content on the service. Last month, the BBC also said that it plans to debut 40 hours of content on the iPlayer before linear TV. The first of these, announced today, is Car Share, a six-part BBC1 comedy that will be the first-ever series to premiere on BBC iPlayer in its entirety before a linear transmission.Speaking alongside Lloyd on the conference panel, called Beyond the box: What does television look like in a social, mobile-first, user-centric world?, Victoria Jaye,BBC Vision’s head of IPTV and online content, said that the BBC’s online strategy was a “no-brainer” after it experimented by airing a string of online BBC3 comedy pilots last year.“These pilots – we did seven of them in total – had a million views in the 10 days they were available on the iPlayer. They were more viewed than on-demand programmes from BBC3 during those 10 days, and one of those web pilots was the most-shared content in the whole of iPlayer in the month of July. So that gives us a good indication we’re onto something.”Discussing its strategy, Darren Childs, CEO of UKTV, added that using the web to source new on-screen talent from sites like YouTube was a valuable resource, with social media helping to feed audience interest“Dynamo, which has been one of our biggest hits, was discovered online. We brought him in and nurtured him and turned him into a big star and gave him a big audience, which has built his online presence. So his Facebook and Twitter presence is now in multiple millions of users, so we have an engagement model now as well,” said Childs.