Significant Digits For Monday Feb 2 2015

One more plea for the newsletter: Sign up for it now and be the first to learn about the numbers behind the news. And, as always, if you see a significant digit in the wild, tweet it to me @WaltHickey. $921Many speculators use the Super Bowl as an opportunity to make a quick buck. In recent years, people who sold short tickets on secondary sites could profit from an average price fall of $921 in the two weeks prior to the delivery date to buyers. That did not happen this year, leading to substantial chaos on the secondary markets for tickets. [The Atlantic]$12 billionCounting all the booze, food, electronics and merchandise, the National Retail Federation estimates Americans spent more than $12 billion on the game. [The Week] You’re reading the special Super Bowl edition of Significant Digits, a daily digest of the telling numbers tucked inside the news. To receive this newsletter in your inbox, subscribe.4 cents per viewerWith an estimated cost of $4.5 million for a 30-second Super Bowl advertisement and more than 112 million people projected to watch the broadcast, advertisers with a 30-second spot paid about 4 cents per viewer — far more than the 2.5 cents per viewer that advertisers pay for a typical TV spot. [The Washington Post]$12Cost of a draft beer at University of Phoenix Stadium. Knowing that, I’m OK with Nate’s decision not to bring me along to the game. [SB Nation]37 completionsNew England Patriots quarterback Tom Brady had a banner night (other than those two interceptions), completing 37 of 50 attempted passes and throwing for 328 yards, four touchdowns and the game’s MVP award. [The New York Times]44 percentOne of the most talked-about TV ads — besides the one in which Nationwide gamed out all the ways to accidentally kill a kid — was the one Budweiser used to distance itself from the namby-pamby world of craft beer and play up its roots as the crappy beer of the common man. This creative direction shouldn’t be shocking for a brewer that recently learned 44 percent of drinkers aged 21 to 27 have never tried Budweiser. [Business Insider]57.5 percentThe game effectively ended when the Seahawks — with a yard to go for a go-ahead touchdown — threw a pass that the Patriots intercepted. Many slightly-later-on-Sunday-evening quarterbacks second-guessed this play call, suggesting that a run would have been a safer option. During the regular season, 57.5 percent of rushing plays from the opponent’s 1-yard line resulted in a touchdown. [FiveThirtyEight]71 adsPerhaps you or someone you know was the person at the party who was there only to take in TV commercials. That’s cool: to each their own. NBC aired 71 unique national ads. [Business Insider]73-45Final score of the Puppy Bowl, the annual (sham) event aired by Animal Planet, which I really need to stop gambling on at this point. Cara, a Shih Tzu puppy, was named game MVP. Presumably many specialized vacuums were sold. [IGN]98 secondsRemember Ballghazi? As a person who dislikes the New England Patriots, I sure do. It turns out the attempts to reconstruct events are getting rather serious: Investigators are focusing on a 98-second window during which a worker took 24 game-day footballs into a restroom. Has this story gone on too long? Yes. Is the evidence conspiratorial and absurd? Of course. Is it funny, in a juvenile way, that grown adults are arguing over the size of balls? Probably. But is there a long offseason coming up? Damn right, and we’ll all need something to talk about. [NFL.com] read more

WILMINGTON AROUND THE WEB The Best Stories From Wilmingtons Newspapers

first_imgWILMINGTON, MA — Below are recent articles about Wilmington — published online between July 22, 2018 to July 29, 2018 — that residents should consider reading:Wilmington Town CrierVietnam Memorial Moving Wall program by Lizzy HillLibrary hosts local authors’ book launch event by Sheryl WalshNational Grid lockout affects Wilmington workers by Lizzie McDermottWilmington Town Crier sports stories can be read HERE.Wilmington AdvocateNoneWilmington PatchNoneLowell Sun‘This is healing for me’ (Moving Wall) by Kori TuittHis main event: Leading cancer fight by Kori TuittLike Wilmington Apple on Facebook. Follow Wilmington Apple on Twitter. Follow Wilmington Apple on Instagram. Subscribe to Wilmington Apple’s daily email newsletter HERE. Got a comment, question, photo, press release, or news tip? Email wilmingtonapple@gmail.com. Share this:TwitterFacebookLike this:Like Loading… RelatedWILMINGTON AROUND THE WEB: The Best Stories From Wilmington’s NewspapersIn “Community”WILMINGTON AROUND THE WEB: The Best Stories From Wilmington’s NewspapersIn “Community”WILMINGTON AROUND THE WEB: The Best Stories From Wilmington’s NewspapersIn “Community”last_img read more